Radio tends to get a bad wrap. A lot of people say that they don't pay attention to ads or that they change the channel when ads come on. These are important considerations, but if they are taken into account while developing the ads then radio can be an effective communication outlet.
Radio ads have the advantage of being great for storytelling. Listeners can craft their own visuals based on "word painting". Another great advantage for radio is that it is more focused than other traditional outlets. Think of your best friends. Do they like the same music as you? Do they have similar habits? Odd are that they do, and marketers put this information to use by reaching the audiences that are the most interested based on station demographics.
How We Do It
When we use radio advertisements we do substantial research to determine when your target audience is listening and when they are most engaged. With top notch copywriters on staff we also craft your messaging to make sure that it is relevant, easy to understand and memorable.