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Knoxville Strategic Marketing Analysis

Companies always grow better with a solid marketing plan. Our results-oriented marketing strategy is proven with clients in the Southeast and across the nation to improve market share and grow your business. Other companies may try to win awards, but our strategy focuses on both quick and long-term effective growth and positioning.

MARKETING Research, Analysis & Recommendation

When we partner with you we want to learn every aspect of your business. You're the expert in your field, and together we can create a pretty unstoppable force. There are a lot of aspects to consider, but we believe that success comes from a detailed understanding of your situation. We derive our recommendations by doing the following:

Marketing Strategy

  • Evaluating the available communication opportunities
  • Establishing main selling benefits and subordinate benefits
  • Developing strategic marketing goals

Creative Strategy

  • Initiating strategic creative brainstorming sessions
  • Setting up collaborative design sessions
  • Making website design recommendations
  • Integrating creative messaging

Online Assessments

  • Turning marketing strategy into engaging interaction with your customers through your website and online touch points
  • Ensuring your web strategy addresses pain points for each identified core customer
  • Recommending functionality based around proper online strategy
  • Setting analytics to properly exhibit ROI
  • Evaluating current SEO efforts
  • Recommending keyword sets and SEM budgets

Social Media Assessments

  • Setting long term measurable targets
  • Determining what resources are required to execute effectively

Mobile Strategy

  • Evaluating mobile options for marketing
  • Evaluating your market for conversions in a growing new demo

Vendor Evaluations

  • Advertising campaign vendor partnership evaluation
  • Social media vendor partnership evaluation
  • Search engine vendor partnership evaluation
  • Deployment readiness evaluation

Our Process:

Research

1. Market research & evaluations

  • Research history of industry in the US
  • Research history of industry in Knoxville
  • Evaluate key features of successful companies and/or products

Logo

1. Development of new or updated logo and tagline (if needed)

  • Reviews of competitors branding and similar businesses in larger markets
  • Two Client Revisions
  • Complete final art

Communications Platform Analysis

1. Competitor Review

  • Evaluate competitor communications
  • Study their positioning within the market
  • Determine where your business fits

2. S.W.O.T. Analysis

  • Identify strengths and provide recommendations for areas of improvement

3. Target Customer Identification

  • Define and analyze target customers by priority
  • Report Demographic, Psychographic and Geographic data
  • Provide recommendations

Brand Recommendations & Report

1. Communication Goals

  • The strategic plan will outline communication goals

2. Recommendations

  • TradeMark will work with you to define the marketing mix and establish the brand effectively

3. Action Calendar

  • TradeMark will develop a 1-5 year marketing calendar for you

4. Budget

  • TradeMark will recommend an overall marketing budget for communications

With the completed strategic marketing analysis, your business will have a definite direction. No more guessing and checking. You'll be able to make decisions based on solid actions points that will grab the attention of your target audience.