Billboards hold a unique place in our advertising arsenal. The problem with most billboards, however, is that they are too complicated. Drive down any street in East Tennessee and you'll notice that most billboard campaigns have become a form of visual pollution. I'm not just talking about poor graphic design and vague advertising jargon. Most billboards try to cram in so much information that from a couple 100 yards away the type is microscopic and the billboard is unreadable.
Getting Results From Billboard Advertising
So, how do you get results from billboard advertising? You have to simplify your messaging. Most drivers are not active in trying to read a billboard advertisement while they're careening down the interstate at 175 miles per hour. The most effective billboard advertising campaigns consist of a logo, an image, and a few key words. If you're lucky, your billboard advertisement has a window of 5 seconds to grab your customer's attention, and you want to catch them during that time!
It takes time to boil down your concept, but billboard advertising has the potential to quickly and effectively reach a large portion of your target audience.