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Search engine optimization once was a single hero show. With only two schools of thought on how to get the job done. The superman of the group was content creation. Optimize your content; make it the best it can be... Like Superman. On the other side was Spiderman, getting incoming links from all over, creating a web of people promoting your content for you. Both superheroes had some success, and were able to work on their own. But with more and more villains out there it's time to realize that some threats can't be conquered by one man, no matter how super they are.

So what should your search engine hero squad consist of?

How people find you

A search on Facebook, Yahoo, Bing, Google, it doesn't matter; you likely need to be there.The short answer, for most of us, is all of them! It doesn't matter if you're promoting a service or a product or just building brand awareness, all of these tools should be utilized. It's not only how the search engines are indexing your content, but it's also how people are finding you. A search on Facebook, Yahoo, Bing, Google, it doesn't matter; you likely need to be there.

First consider your content. It all goes back to the content... What are you promoting online after all? Make sure you get started right, and spend time crafting copy that is relevant to what your target demographics is searching for.

You know your content

Your content is likely the one thing one thing you know better than anybody, and it's the first thing you're likely to update when getting started. It might sound a little daunting at first, but you know the subject matter. Consider what makes you unique to your customer, cause it's likely how they'll find you online.

If you need help crafting that copy contact jrhertwig@trademarkads.com and he'll set you in the right direction. Even if your just looking for an article title he's the guy to bounce ideas off of.